Why is a cover letter so important
In the job application writing process the cover letter gives the potential employers an insight into why the applicant is interested in the position. Look at your cover letter as your introduction and marketing tool – it is your opportunity to catch their attention and snag an opportunity to attend an interview.
Considering that the cover letter is important in proving you are an amazing candidate for their position every cover letter should be written specifically for the job you are applying for. It cannot be a one size fits all approach where you simply cut and paste different employer names into the same letter for more than one vacancy.
It is worth the effort of writing an individual cover letter for every position the job seeker is applying for. It is your chance to demonstrate enthusiasm and passion for the position and the company and to prove you are the best candidate.
The cover letter focuses on your key strengths from the position description and should demonstrate clearly to the reader that you should be interviewed which is a further opportunity to sell yourself into the perfect position.
When writing a cover letter, it is important for job application writer to use the keywords that appear in the job description and address any selection criteria that are included in the job advertisement. This demonstrates that you have paid careful attention to the detail included and you have put effort into identifying how you can meet their requirements.
While still a professional document the cover letter is more personal than your resume which is usually more of a statement of qualifications, skills, qualities, and experience. The cover letter is your chance to engage and connect with the reader and depict more of your personality.
There are some job seekers who believe that they should only supply a cover letter for a job application when it is specifically requested, this sort of thinking can mean the difference between landing an interview and potentially the job, and having your application overlooked.
In fact, it has been discovered by online job search websites through surveying potential employers that many read the cover letter first and then if the applicant gains their attention, they peruse the resume.
The cover letter is your opportunity to highlight your professional achievements and your suitability for the job role. It is a targeted and specific document that answers the questions the employer might have about you. It is about providing them with an impression about your suitability for their company –
- Will you be able to communicate well with their customers, clients and your colleagues?
- Can you perform the duties associated with the role?
- Are you motivated, enthusiastic and reliable?
- Will you fit into the company – are your values compatible with theirs?
- Do you have the right skills, qualifications, and experience for the role?
The cover letter is also a chance to show you have researched the company and you are interested and motivated to join them. Mention how some facet of the company aligns with your values or philosophy and compliment them positively.
Yes, a great cover letter will take time to write but look at that time and effort as an investment in your future employment. It is an opportunity to gain the best and most suitable position for you and your professional future. If you want to be competitive in the job market polishing your cover letter writing skills are important, as well as ensuring you are writing a specific cover letter for every position you are interested in.
The “Why, What and When” of Resumes
What is a resume?
A resume is a written composition of your personal details, work experience, education, accomplishments, contact details and credentials. Most employers will ask that applicants submit a resume along with and a cover letter as part of the job application process. In most cases, your resume is a true first impression to a hiring manager as it is, more times than not, the first document they will look at on receiving your job application. Therefore, it is very important to put some time and effort into the development of your resume as well as maintaining and updating it. (more…)
Getting your Job Application right
There are a number of ways to make sure your job application gets noticed. Today’s job market sees more and more people with the necessary skills and experience applying for the same jobs. So how do you ensure your job application gets noticed? (more…)
Job Applications – The Basics
Applying for your dream job usually involves a recruitment process which may require a résumé, an application and interview.
This means you will need to actively market yourself to an employer as the right person for the job.
As a part of the job application process, you will need to write a strong job application, or cover letter, that is tailored to a specific role and employer. (more…)
How Resume Writing Has Changed
The best approach to resume writing in 2020 is certainly not the best approach to job application writing from 20 years ago. Resume writing has changed! Perhaps you are one of the lucky people who has been in the same job for a long time but, for some reason, the time has come to move on. The old way of writing a resume simply won’t cut it anymore. Here are our tips for modernizing your resume to make it stand out today: (more…)