Why is a cover letter so important

In the job application writing process the cover letter gives the potential employers an insight into why the applicant is interested in the position. Look at your cover letter as your introduction and marketing tool – it is your opportunity to catch their attention and snag an opportunity to attend an interview.

Considering that the cover letter is important in proving you are an amazing candidate for their position every cover letter should be written specifically for the job you are applying for. It cannot be a one size fits all approach where you simply cut and paste different employer names into the same letter for more than one vacancy.

It is worth the effort of writing an individual cover letter for every position the job seeker is applying for. It is your chance to demonstrate enthusiasm and passion for the position and the company and to prove you are the best candidate.

The cover letter focuses on your key strengths from the position description and should demonstrate clearly to the reader that you should be interviewed which is a further opportunity to sell yourself into the perfect position.

When writing a cover letter, it is important for job application writer to use the keywords that appear in the job description and address any selection criteria that are included in the job advertisement. This demonstrates that you have paid careful attention to the detail included and you have put effort into identifying how you can meet their requirements.

While still a professional document the cover letter is more personal than your resume which is usually more of a statement of qualifications, skills, qualities, and experience. The cover letter is your chance to engage and connect with the reader and depict more of your personality.

There are some job seekers who believe that they should only supply a cover letter for a job application when it is specifically requested, this sort of thinking can mean the difference between landing an interview and potentially the job, and having your application overlooked.

In fact, it has been discovered by online job search websites through surveying potential employers that many read the cover letter first and then if the applicant gains their attention, they peruse the resume.

The cover letter is your opportunity to highlight your professional achievements and your suitability for the job role. It is a targeted and specific document that answers the questions the employer might have about you. It is about providing them with an impression about your suitability for their company –

• Will you be able to communicate well with their customers, clients and your colleagues?
• Can you perform the duties associated with the role?
• Are you motivated, enthusiastic and reliable?
• Will you fit into the company – are your values compatible with theirs?
• Do you have the right skills, qualifications, and experience for the role?

The cover letter is also a chance to show you have researched the company and you are interested and motivated to join them. Mention how some facet of the company aligns with your values or philosophy and compliment them positively.

Yes, a great cover letter will take time to write but look at that time and effort as an investment in your future employment. It is an opportunity to gain the best and most suitable position for you and your professional future. If you want to be competitive in the job market polishing your cover letter writing skills are important, as well as ensuring you are writing a specific cover letter for every position you are interested in.