Writing a tender that wins: Top tips from the experts

Writing a tender that wins
  • by Admin
  • Apr 04, 2023
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If you are a Tender Writer Brisbane, Tender Writer Sydney, Tender Writer Melbourne or a Tender Writer anywhere looking to up your tender writing game, you’ve come to the right place. In this article, we’ll be sharing some top tips from the expert tender writers to help you improve your chances of winning a bid. We’ll cover everything from understanding the client’s needs to writing a clear and concise proposal. Whether you’re a tender writing novice or an old pro, there’s something here for you.

Why Good Tender Writing Is Important

Winning a tender can mean big business for your company. But what separates a winning tender writer from all the rest?

According to experts, it does not matter how good your offering is if your tender writing is lack-lustre. Expert tender writers agree that good tender writing is the key to success in winning those tenders.

Here are some top tips on how to write a winning tender:

1.Understand the client’s needs: Before you even start writing, make sure you understand the client’s needs and requirements. This will ensure that your proposal is tailored to their specific needs.

2.Keep it clear and concise: A well-written proposal should be clear and concise. Avoid using technical jargon or long, drawn-out sentences. Instead, use simple language that can be easily understood by the client.

3.Highlight your strengths: In your proposal, be sure to highlight your company’s strengths and why you are the best choice for the project.

What To Include in Your Tender Writing Response

When you’re writing a tender response, it’s important to remember that you’re not just selling your product or service – you’re selling yourself and your company. Here are some tips from the expert tender writers on what to include in your tender response:

  • Company information – Include an overview of your company, including your history, experience and track record. Ensure any official records (ASIC) are up to date also.
  • Key personnel – Introduce the key personnel who will be working on the project, and outline their experience and expertise, especially where this expertise is relevant to the project.
  • Project management – Describe your project management methodology, including how you will manage risks and deliverables.
  • Pricing – Be clear and transparent about your pricing, including any discounts or special offers that may apply. Ensure you also protect your company against price increases by having a buffer and cover off management of any unexpected variations.
  • Timeline – Provide a detailed timeline for the project, including milestones and deliverables.

How To Tender Writers Make Their Applications Stand Out

When it comes to tenders, competition is fierce, and the stakes are high. So, how can you make your tender stand out from the rest?

Here are some more top tips from the experts:

Stay on-point: long, rambling tenders will not impress the buyers. Make sure your writing is clear and to-the-point.

Identify and sell your unique selling points: what makes your company or product special? Why should the buyer choose you over the competition?
The devil is in the Detail: attention to detail is crucial in tender writing. Make sure you include all the information that the buyer has requested and proofread your document carefully before submission.

Check your facts: if you are submitting a tender for the first time, it is recommended that you contact the buyer before submission to ensure that your tender meets all their requirements.

The Do’s and Don’ts Of Good Tender Writing

As a Tender Writer, when it comes to writing a winning tender, there are certain things you should do, and others you shouldn’t.

Here are some dos and don’ts to keep in mind when tender writing:


  • Take the time to understand the client’s needs. This means reading the tender document thoroughly and doing your own research.
  • Write in clear and concise language that can be easily understood by the client.
  • Highlight your unique selling points and how your company can meet the specific needs of the client better than anyone else.
  • Make sure all required information is included in your submission.
  • Proofread your work carefully before sending it off to avoid any mistakes that could cost you the contract.


  • Copy other people’s work. If you don t understand something, ask someone to explain it to you.
  • Get personal or make any assumptions about the client.
  • Make any promises you can’t keep.
  • Use any language that could be considered offensive or harmful to the client or your company.
  • Forget to include a professional closing and signature, along with all of your contact information.

Top Tips from Expert Tender Writers for Writing a Winning Tender

Tender writing can be a daunting task, but if you remember just a few top tips from the experts, you can write a winning tender that will help your business succeed.

When writing a tender, it is important to remember the following tips:
  • Write with the reader in mind: make sure your proposal is easy to read and understand.
  • Be realistic: don’t over-promise what you can’t deliver.
  • Do your research: know your audience and what they are looking for.
  • Know your stuff: be an expert in your field and show that you have the capabilities to do the job well.
  • Stand out from the crowd: make sure your proposal is unique and catches the eye of the decision-makers.

In conclusion, following these tips from the experts will help you to write a tender that wins. Make sure you understand the requirements, do your research, and allow enough time for the process. Be clear and concise in your writing, and don’t be afraid to ask for help if you need it. With careful planning and attention to detail, you can increase your chances of success.